Dig Into Viral Eats with FoodTok Fest at SM Malls in Zamboanga

Discover viral flavors, exciting textures, and must-try foodie finds, all in one delicious destination

ZAMBOANGA CITY, Philippines, 18 September 2026 – From trending cravings to homegrown flavors, your most loved SM City Zamboanga and SM City Mindpro are serving up the ultimate foodie experience this September through the FoodTok Festival, a celebration of viral eats, local favorites, and must-try dining destinations.

Food lovers, content creators, families, and friends are invited to explore a feast of flavors as SM Zamboanga Malls transform into a food destination where every bite is worthy of a post, a share, and a return visit.

At the heart of the festival is the FoodTok Bazaar, located at Level 4 of SM City Mindpro and the Lower Ground Level of SM City Zamboanga. More than just a marketplace, it provides local MSMEs with a platform to showcase their products while giving shoppers the opportunity to discover flavors proudly made by local entrepreneurs.

Beyond the bazaar, the FoodTok Festival takes diners on a culinary journey through some of the most talked-about food destinations in SM Zamboanga malls.

At Ettas in SM City Zamboanga, guests can indulge in comforting and flavorful dishes that continue to earn a loyal following among local food enthusiasts. Those looking for elevated dining experiences can savor the signature offerings of Maurizio's, available at both SM City Zamboanga and SM City Mindpro, where authentic Italian flavors meet contemporary culinary flair.

Seafood lovers can enjoy the fresh and satisfying selections at Abalone, while families and groups can gather over hearty meals at Casa Velyn, both conveniently located in SM City Zamboanga and SM City Mindpro. For those craving great food paired with a vibrant atmosphere, CookPub at SM City Mindpro offers a dining experience that's perfect for after-work meetups and weekend hangouts. Adding even more variety to the festival lineup is La Salsa, present in both malls, serving crowd-favorite dishes that bring people together over bold flavors and memorable dining moments.

Whether you're hunting for your next viral food discovery, supporting local businesses, catching up with friends over a great meal, or simply satisfying your cravings, the FoodTok Festival offers countless reasons to gala to the max at SM City Zamboanga and SM City Mindpro this September. 

So grab your foodie squad, charge your phones, and get ready to dig into the viral eats everyone's talking about. This September, your next favorite food story starts at the FoodTok Festival on at SM Supermalls!

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About SM Supermalls

SM Supermalls is one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China. Every Filipino has an SM story. For generations, SM has been more than a place to shop. It has become part of everyday Filipino life, a place where families gather, friendships grow, milestones are celebrated, passions are discovered, and communities come together. As Filipinos’ lifestyles continue to evolve, SM continues to transform its destinations through My SM creating malls that are more connected, experiential, and meaningful, while remaining the place Filipinos know, trust, and call home.

My SM. Your Most Loved Supermall.