The Journey Begins: Together for an #SMWasteFreeFuture

June 5, 2024, World Environment Day. SM Prime Holdings, Inc. (SM Prime), one of the leading integrated property developers in Southeast Asia, embarks on a unified waste management and segregation campaign in response to the growing global crises on waste.

Generation Restoration: A community towards an #SMWasteFreeFuture. SM Supermalls tenants showing their support while holding up their Recyclable, Disposable, and Compostable (RDC) posters.

In a united show of support, SM Prime brings all its property groups and stakeholders toward an #SMWasteFreeFuture for the launch at the SM Mall of Asia (MOA).

The #SMWasteFreeFuture program promotes behavioral changes in waste management through effective waste segregation via Recyclable, Disposable, and Compostable, or RDC. It aims to achieve two primary objectives: (1) Reduce overall waste generation by implementing effective waste segregation practices, and 2) Enhance waste diversion rate by diverting a greater proportion of waste away from landfills through recycling, composting, and other sustainable disposal methods.

A Show of Support

During the launch, SM Supermalls Vice President for Compliance, Ms. Liza B. Silerio, welcomed the attendees and stressed the importance of segregation at source for supporting a circular economy.

Ms. Liza Silerio, DENR Undersecretary Jonas Leones, Mr Hans “Chico” Sy Jr., and Mr. Steven Tan, pressing the green light for an #SMWasteFreeFuture.

“We, at SM, stand in solidarity with this global movement. We are committed to a unified waste management and segregation campaign that involves all our property groups and stakeholders, propelling us toward a Waste-Free Future here at SM,” she said.

For a waste program to work, it will involve collaborative efforts in all sectors. Department of Environment and Natural Resources, Secretary Toni Yulo-Loyzaga, gave her message of support through her representative, Atty. Jonas Leones, DENR Undersecretary for Policy, Planning and International Affairs.

Award-winning actress, singer, Goodwill Ambassador for the United Nations Environment Programme (UNEP) and founder of Planet CORA, Antoinette Taus, gave her message of support and treated the audience to her rendition of Heal the World.

“We have made significant strides toward a shared goal for a more sustainable future. With programs such as the #SMWasteFreeFuture campaign that helps raise awareness and encourage participation for more businesses to reduce waste generation and contribute to waste diversion rate, I am optimistic that the Philippines will reach the Extended Producer Responsibility (EPR) target of recovering and diverting 80% of plastics by 2028,” he said.

The Countdown to an #SMWasteFreeFuture

Addressing the audience, Sustainability Champion and SM Engineering Design and Development Corporation President Hans "Chico" T. Sy, Jr. emphasized, “We have to be open to new ways of doing things and of putting into action every little step that’s crucial for advancing waste management solutions,” he said.

Bin it right! Mallgoer throwing her plastic water bottle in the recyclable bin.

“This is a small step in a long journey. This is a learning process and it will not be perfect. We highly encourage all of you to give us feedback,” he said. Sy further emphasizes that, “This project is not specific to one organization, but one that belongs to an entire society. We welcome everyone to practice this in their everyday lives.”

Sy encourages the youth and the audience. “Now it’s up to you and every individual here in attendance, to embrace the cause of change. We are given the opportunity to work on the biggest problems of our community when the planet truly needs it. Let’s not waste this opportunity,” he said.

The highlight of the MOA launch was a live countdown with the symbolic press of a button onstage by Mr. Hans “Chico” Sy, Mr. Steven Tan, DENR Underesecretary Jonas Leones, and Ms. Liza Silerio, that green lighted the renowned MOA Globe to signal the start of a journey for an #SMWasteFreeFuture.

About #SMWasteFreeFuture

#SMWasteFreeFuture is the company’s waste strategy to encourage green practices in resource management, environmental impact, and most importantly, the social well-being of the community for a waste-free world.

Mallgoers can also head to their nearest Cyberzone areas to dispose their old gadgets and electronic waste properly. The Electronic Waste Collection Program encourages proper disposal of e-waste since 2021.

SM Prime remains committed to its role as a catalyst for economic growth, delivering innovative and sustainable lifestyle cities, thereby enriching the quality of life of millions of people. SM Prime is pursuing the next horizon on integrated property development and onward to building sustainable cities of the future.

To learn more about #SMWasteFreeFuture and RDC, visit the site: https://www.smprime.com/sustainability/smwastefreefuture/ (PR)

Grab Your Tissues: SM Cinema Presents Heartwarming Thai Tearjerker 'How to Make Millions Before Grandma Dies'

SM Cinema offers complimentary tissues for those watching “How to Make Millions Before Grandma Dies,” because you won't leave the cinema without shedding a tear.

This heartwarming Thai movie follows M (Putthipong Assaratanakul), a university student who drops out to become a game caster, hoping to make a lot of money. However, things don't go as planned. M finds inspiration in his young cousin Mui, who inherited a mansion worth tens of millions by taking care of her dying grandfather. With dreams of a similar inheritance, M volunteers to care for his terminally ill grandmother, who lives alone.

Get ready to immerse yourself in this deeply moving, tearjerker film. Afterwards, you'll cherish those precious moments with your loved ones even more! (PR)

SM City Mindpro joins coastal cleanup in celebration of World Oceans Day

World Oceans Day, celebrated annually every 8th of June, emphasizes the crucial role oceans play in our daily lives and the pressing need to protect them. This year's theme, “Awaken New Depths” highlights the evolving narrative of ocean conservation and the urgent call for collaborative action.

In a robust demonstration of environmental stewardship and community spirit, SM City Mindpro participated in a coastal cleanup as part of the World Oceans Day celebration led by Community Environment and Natural Resources Office (CENRO) – Zamboanga City. This event underscores SM's commitment to environmental sustainability and the preservation of our planet's vital aquatic ecosystems.

Hundreds of volunteers, including SM City Mindpro employee-volunteers and agency personnel, gathered early at the scenic mangrove area of MASEPLA in barangay Mampang. Equipped with cleaning tools and guided by CENRO staff, the participants worked diligently to remove litter and marine debris from the shoreline, significantly contributing to the restoration of the area’s natural beauty and health.

SM City Mindpro's participation in this global event aligns with the broader sustainability goals of SM Prime Holdings, Inc. The company actively integrates eco-friendly practices and community engagement into its operations, advocating for responsible environmental stewardship across all its properties.

Engr. Rommel Bellen, Assistant Mall Manager of SM City Mindpro, expressed his gratitude and pride in the community's turnout and dedication. “Today's coastal cleanup is a testament to the power of collective action. We are deeply committed to protecting our oceans and fostering a cleaner, healthier environment for future generations. This initiative is just one of many steps we are taking towards sustainable living”, he remarked.

In addition to participating in coastal cleanups, SM City Mindpro continuously implements various environmental programs which includes waste management campaigns through Trash-to-Cash and E-waste collection initiatives, and maintaining green spaces within the mall to promote biodiversity and provide a cleaner, more enjoyable environment for shoppers.

SM Little Stars 2024 shines a spotlight on young talent and building a brighter future

Get ready, kids and parents! SM Little Stars 2024 is here, bigger and brighter than ever before! It's your child's chance to shine on a national stage and potentially transform their lives. With SM Little Stars, kids can express themselves through the performing arts, nurturing young talent and enriching our communities. If you're between 4 and 7 years old and have a talent that can wow the world, SM Supermalls is looking for YOU!

Formally launching 2024 SM Little stars are (L-R): Multi-awarded filmmaker Antoinette Jadaone, 2013 SM Little Stars 3rd Runner-Up Esang de Torres, SM Supermalls’ Senior Vice President for Marketing Joaquin San Agustin, SM Supermalls’ Assistant Vice President for Marketing and SM Little Stars Project Head Carinna Sy, singer Karylle Yuzon, National University Senior Director of Admissions Dr. Christina Corpuz, and Sparkle GMA Artist Center Consulting Head for Talent, Imaging, and Marketing Lawrence Tan.

This isn’t just any talent show – it’s the Philippines’ biggest mall-based kiddie talent search, held annually across SM malls nationwide. Now in its 15th year, SM Little Stars is a beloved tradition, uniting communities in showcasing their best and brightest. In 2023 alone, a staggering 33,722 participants auditioned across 70 malls! This year, SM is bringing the talent showdown to its 71 participating malls for Preliminary Screenings, and we can’t wait to see the talent you’ll bring!

SM Supermalls’ Assistant Vice President for Marketing and SM Little Stars Project Head Carinna Sy encourages prospective participants to showcase their unique talents.

"Starting from its humble beginnings in SM China malls, thanks to my dad, Mr. Hans Sy, in 2003, this journey has brought joy, inspiration, and countless opportunities to our young participants," said SM Supermalls Assistant Vice President for Marketing and SM Little Stars Project Head Carinna Sy.

2013 SM Little Stars alumnus Esang de Torres, who’s also known as Lea Salonga’s MiniMe, now serves on the 2024 SM Little Stars panel of judges.

Registration for the Preliminary Screenings begins on June 5, 2024 through the SM Malls Online app. The Preliminary Screenings will kick off on June 8-9 and continue on weekends through July 13-14. The competition journey includes Preliminary Screenings, Regional Finals, and the Grand Finals. Mark your calendars for the Grand Finals on September 7 at SM Mall of Asia, where 28 grand finalists will shine bright on the big stage.

SM Little Stars Grand Winners, like 2013 Boy Grand Winner Nhikzy Calma, can avail of a full scholarship for any college program at National University.

And the prizes? They’re out of this world! The grand winners will receive:

• Php 100,000 worth of cash and SM gift certificates
• Php 30,000 worth of Toy Kingdom gift cards
• A Brand-New Suzuki Dzire GL MT
• 100% scholarship on tuition and miscellaneous fees at National University
• A one-year talent management contract from Sparkle – GMA Artist Center
• A trip to South Korea for two people for five days and four nights
• An annual pass certificate for unlimited bowling and skating at SM malls
• 30 regular ride tickets at SM by the BAY Amusement Park / Sky Ranch

• Gift vouchers for a two-night stay at Radisson Blu Cebu
  

Seize the chance to be a part of the SM family and be like SM Little Stars alumni. In the photo are Nhikzy Calma, Lance Lucido, Haley Magtoto, Esang de Torres, Jourdanne Baldonido, Aljon Christoff Banaira, Eduardo Joson II, Chun Sa Angela Jung, Haley Magtoto, Gaea Salipot, Sheena Bentoy, and Aleynah Redillas – all of whom are welcomed home at SM.

Past contestants have gone on to do amazing things! 2014 Girl Grand Winner Chun Sa Angela Jung has graced both the big and small screens. 2013 Boy Grand Winner Nhikzy Calma became the 2017 Junior Grand Champion Performer of the World. 2016 Grand Winners Marcus Cabais and Sheena Bentoy joined the Manila run of the musical show “The Lion King,” and many others have made their mark in showbiz, modeling, singing, and dancing. Once part of the SM family, the possibilities are endless!

2023 SM Little Stars Girl Grand Winner Jourdanne Baldonido (center) is now a Sparkle GMA Artist, sharing a talent management agency with Filipino celebrities Alden Richards and Gabbi Garcia.

Every talented boy or girl aged 4 to 7 can join. Whether you sing, dance, act, play an instrument, do acrobatics, or have a unique talent, we want to see it! Each contestant will have just one minute to impress the judges during the Preliminary Screening. Make sure you bring your A-game!

Scan the QR code for more information on registration and audition dates for SM Little Stars 2024!

For more information and to stay updated, visit www.smsupermalls.com/smlittlestars or follow SM Supermalls on Facebook. Don’t miss your chance to be part of SM Little Stars 2024 – where young talents shine the brightest!

Let’s make this the most exciting year yet! See you at the auditions! (PR)

11th Philippine International Pyromusical Competition returns with a bang to SM Mall of Asia

After a four-year hiatus, the Philippines erupts in color once more. The highly anticipated 11th Philippine International Pyromusical Competition (PIPC) triumphantly returned to SM Mall of Asia (MOA) by the BAY, kicking off with a breathtaking opening night on May 11, 2024. Reclaiming its crown as the grandest spectacle of its kind in the country, PIPC promises a show-stopping performance with an astounding display of symphonic fireworks.

The long wait is over as the 11th Philippine International Pyromusical Competition returns in all its glory to SM by the BAY.

The opening night of the 11th PIPC, the longest-running pyromusical event in the Philippines, treated attendees to a global journey of unparalleled pyrotechnic brilliance and musical harmony. But that's just the beginning. The entire competition promises to be an awe-inspiring and spellbinding show for all.

(L-R): SM Mall of Asia Senior Assistant Vice President Perkin So, SM Supermalls’ President Steven Tan, Platinum Fireworks President Joel Sta. Ana, Pasay City Mayor Imelda Calixto-Rubio, and Skyglitters Enterprise owner Jonathan Sta. Ana during the opening exhibition of the 11th Philippine International Pyromusical Competition.

The 11th Philippine International Pyromusical Competition judges (L-R): Philippine Pyro Enthusiasts Association (PPEA) Co-Administrator Joemarie Agustin, Philippine Pyrotechnics Manufacturers and Dealers Association President Lea Alapide, Department of Tourism – National Capital Region (DOT-NCR) Regional Director Sharlene Zabala-Batin, Philippine National Police (PNP) Chief Police General Rommel Francisco Marbil, Dean Cid, and Pasay City Chief of Staff Chief Peter Eric Pardo

Eight countries, including the Netherlands, South Korea, Australia, Belgium, Germany, Portugal, China, and the United Kingdom, will battle it out, and are set to showcase their unique styles at the competition.

Under the iconic glow of SM by the BAY, audiences embark on a breathtaking international voyage of pyrotechnic symphony of light and sound.

Prepare for a spectacle of energy and incredible displays, an enthralling experience for all.

Attendees have been treated to a kaleidoscope of creative expression, with two different countries taking center stage each week. The Philippines, as the host country, set the stage for this global competition. While they won't be competing this year, their long history of pyrotechnic excellence is undeniable. From the Netherlands' mesmerizingly choreographed displays to South Korea's explosive energy and Australia's elegantly precise fireworks, each nation captivated audiences with their unique pyrotechnic artistry. Belgium's display is known for its intricate storytelling elements, while Germany wowed audiences with their technical mastery and synchronized effects.

A family gathers together, mesmerized by the exciting colors of the pyromusical.

A family creates lasting memories at the pyromusical.

The 11th PIPC's electrifying return promises to ignite imaginations and leave audiences breathless, solidifying its place as a world-class spectacle of theatrical fireworks display. SM MOA, the heart of this extraordinary event, provides the perfect backdrop for these incredible exhibitions that have mesmerized many.

A breathtaking spectacle unfolds as the pyromusical explodes with colorful hues against the night.

Catch the next Pyro on June 8, Saturday, at 7:30 PM with the United Kingdom and the Philippines. Ticket prices include Silver at P250, Gold at P600, VIP at P1,000, and Patron at P3,000. Secure your tickets now at SM Tickets: https://www.smtickets.com/events/view/12972

A sea of people gathers under the iconic SM by the BAY for the pyromusical extravaganza.

Enjoy a delicious meal and a front-row seat to the pyromusical competition at participating restaurants in SM MOA, SM by the BAY, and S Maison, all with stunning bay views.

For more information on exciting SM Supermalls events, visit www.smsupermalls.com or follow @SMSupermalls on social media. (SM Supermalls)

SM Supermalls celebrates big wins at the 2024 Asia Pacific Tambuli Awards

SM Supermalls brought home two remarkable achievements at the prestigious 2024 Asia Pacific Tambuli Awards held on June 4 at the Grand Hyatt Manila.

SM Supermalls, through SM Cares, received a Bronze Award for its innovative Rainwater Project under the Care for the Environment category

SM Supermalls’ groundbreaking Rainwater Project by SM Cares earned a Bronze Award in the Care for the Environment category. This remarkable feat furthers the organization's innovative efforts in water conservation and environmental stewardship by collecting and turning rainwater into potable water that is safe for drinking. This is especially beneficial to the residents of Baguio City, where water shortages are prevalent.

SM City Baguio’s Rainwater Treatment Facility, which processes rainwater into potable water safe for drinking

In a momentous highlight of the evening, Mr. Hans T. Sy, Chairman of the Executive Committee of SM Prime Holdings, was honored with the prestigious Lifetime Achievement Award. Mr. Sy's unwavering dedication to philanthropy, environmental advocacy, and corporate leadership has left an indelible mark on society, inspiring positive change and empowerment across the Philippines and beyond.

Reflecting on his journey, Mr. Hans T. Sy delivered a poignant acceptance speech, emphasizing the transformative power of personal advocacy and collective action. He remarked, “I am deeply honored and humbled to stand before you today to accept the Lifetime Achievement Award at the 2024 Tambuli Awards… I am filled with optimism for the future if we can inspire collective action. Together, I believe we can build a more sustainable and prosperous world for generations to come.”

Hans T. Sy, SM Prime Holdings, Inc. Chairman of the Executive Committee, pictured with the prestigious Tambuli Lifetime Achievement Award

Mr. Sy's speech underscored SM's enduring commitment to sustainability, community development, and corporate responsibility. Through initiatives such as comprehensive disaster risk reduction strategies, SM continues to spearhead meaningful change and uplift communities nationwide.

As SM Supermalls looks ahead, it remains steadfast in its mission to champion sustainability, disaster risk reduction, innovation, and social responsibility. The organization reaffirms its dedication to creating a more resilient, inclusive, and sustainable future for all.

From Left to Right, Top to Bottom: SM City Sta. Rosa’s Solar Panels, SM City Baguio’s Rainwater Treatment Facility, SM Cares’ Trash to Cash Program, and SM Supermalls’ EV Charging Stations

The Asia Pacific Tambuli Awards celebrates excellence in marketing communications, recognizing successful marketing campaigns and sustainability and corporate purpose initiatives that positively impact the world. Established in 2005, the Tambuli Awards honor organizations and individuals who demonstrate exceptional dedication to driving meaningful social change through innovative marketing strategies.

 

To know more about SM Supermalls’ innovative programs, visit www.smsupermalls.com or follow @SMSupermalls on social media. (PR)

SM City Mindpro pays tribute to Super Pinoys!

Hey there, Super Pinoys!

In celebration of the 126th Philippine Independence Day, SM City Mindpro encourages every Juan to return to their roots and proudly showcase what makes them Pinoy.

Get ready for an epic lineup of activities from May 28 to June 12 that will have you bursting with national pride, fun, and excitement!

Stand proud at the simultaneous Flag Raising Ceremony (May 28 and June 12)

Start your day with the nationwide simultaneous flag-raising ceremony at SM Supermalls. On May 28 and June 12, early-bird mallgoers, employees, and tenant partners will come together to raise our flag high. It's a powerful moment of unity and pride, and we want YOU to be a part of it!

Dive into a feast of flavors at a Super Pinoy Food Trip (May 28 to June 12)

Foodies, rejoice! A Super Pinoy Food Trip is here to take your taste buds on an unforgettable adventure. SM City Mindpro’s participating tenants are whipping up special Filipino dishes and dining deals. Look out for the Super Pinoy emblem in stores and dive into a flavorful feast that celebrates our rich culinary heritage. From authentic “paella” and all-time favorite “tiyulah itum” to trendy twists on your favorite dishes, it's a food trip you won't want to miss!

Love local at the Super Pinoy Market (May 28 to June 12)

Shop local and support our amazing Pinoy entrepreneurs at the Super Pinoy Market located at the Level 4 activity area. Discover a treasure trove of proudly Pinoy products, from artisanal crafts to homegrown snacks. It's the perfect place to find unique goodies and more importantly, support local businesses.

What are you waiting for? Bring your family and friends to SM City Mindpro this June for a truly memorable Independence Day celebration. Whether you're here for the food, entertainment, or the vibrant decor, there's something for everyone. Let's come together and show the world what it means to be a Super Pinoy!

Happy Independence Day, Super Pinoys!

To know more about SM City Mindpro’s Independence Day activities, visit or follow @SMCityMindpro on all social media platforms.