SM Supermalls in Zamboanga lead the call for volunteers to join International Coastal Cleanup 2026

ZAMBOANGA CITY, Philippines, 09 September 2026 – In a continuing effort to protect and preserve the marine environment, government agencies, private organizations, civil society groups, students, and environmental advocates are invited to participate in this year's International Coastal Cleanup (ICC) 2026 on September 19, 2026 (Saturday), at 6:00 AM along R.T. Lim Boulevard, Zamboanga City. 

The annual International Coastal Cleanup is the world's largest volunteer effort dedicated to combating marine debris and promoting environmental stewardship. The activity aims to raise public awareness on the impacts of improper waste disposal on coastal and marine ecosystems while encouraging communities to take an active role in protecting the environment.

With the message “Bayanihan Para sa Karagatan — Together for Our Oceans,” this year’s cleanup underscores how collective action, even through seemingly small efforts, can contribute to cleaner surroundings and a healthier, more resilient future. 

More than a one-day activity, the International Coastal Cleanup encourages people to see caring for the ocean as an everyday responsibility. It is an opportunity for communities to work side by side while turning concern for the environment into action.

Volunteers are encouraged to arrive early and wear comfortable clothing, caps, and sun protection. Participants may also bring reusable water bottles as part of the event's commitment to environmental sustainability.

Individual participants may scan the QR code and register through the SM Malls Online (SMO) App at bit.ly/SMCARESICC2026. Volunteers should download the app from the App Store or Google Play, locate the International Coastal Cleanup 2026 event, and swipe or tap in to officially register their attendance.

Join the movement and be part of Bayanihan Para sa Karagatan.

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About SM Supermalls

SM Supermalls is one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China. Every Filipino has an SM story. For generations, SM has been more than a place to shop. It has become part of everyday Filipino life, a place where families gather, friendships grow, milestones are celebrated, passions are discovered, and communities come together. As Filipinos’ lifestyles continue to evolve, SM continues to transform its destinations through My SM creating malls that are more connected, experiential, and meaningful, while remaining the place Filipinos know, trust, and call home.

My SM. Your Most Loved Supermall.

About SM Cares

As the Corporate Social Responsibility arm of SM Supermalls, SM Cares is focused on enriching the lives of Filipinos through socially-conscious and environmentally-responsible programs meant to Empower Communities into long-lasting, impactful improvement.

SM City Mindpro Calls for Volunteers to Join the International Coastal Cleanup 2025

SM City Mindpro invites Zamboangueños to take part in the International Coastal Cleanup (ICC) 2025 happening on September 20, 6:00 AM at RT Lim Boulevard, in partnership with the Community Environment and Natural Resources Office (CENRO) – Zamboanga City.

 

The ICC 2025 is a nationwide simultaneous activity across all SM Supermalls, underscoring SM’s commitment to environmental stewardship and collective action for cleaner oceans and communities.

 

Whether you're passionate about the environment, looking for a meaningful way to give back, or simply want to be part of something bigger – this is your chance. Every piece of trash we remove from our shores brings us closer to a cleaner, safer, and more sustainable community. SM Cares is proud to support the International Coastal Cleanup, a global movement empowering volunteers to take action for our oceans and coastlines.

 

SM City Mindpro encourages volunteers from all walks of life: students, organizations, families, and individuals – to lend a hand in this important cause.

 

Be part of the movement for a cleaner future. Sign up to volunteer through this link: https://bit.ly/SMCityMindpro_ICC2025

Let’s unite towards an #SMWasteFreeFuture! (PR)

SM City Mindpro joins coastal cleanup in celebration of World Oceans Day

World Oceans Day, celebrated annually every 8th of June, emphasizes the crucial role oceans play in our daily lives and the pressing need to protect them. This year's theme, “Awaken New Depths” highlights the evolving narrative of ocean conservation and the urgent call for collaborative action.

In a robust demonstration of environmental stewardship and community spirit, SM City Mindpro participated in a coastal cleanup as part of the World Oceans Day celebration led by Community Environment and Natural Resources Office (CENRO) – Zamboanga City. This event underscores SM's commitment to environmental sustainability and the preservation of our planet's vital aquatic ecosystems.

Hundreds of volunteers, including SM City Mindpro employee-volunteers and agency personnel, gathered early at the scenic mangrove area of MASEPLA in barangay Mampang. Equipped with cleaning tools and guided by CENRO staff, the participants worked diligently to remove litter and marine debris from the shoreline, significantly contributing to the restoration of the area’s natural beauty and health.

SM City Mindpro's participation in this global event aligns with the broader sustainability goals of SM Prime Holdings, Inc. The company actively integrates eco-friendly practices and community engagement into its operations, advocating for responsible environmental stewardship across all its properties.

Engr. Rommel Bellen, Assistant Mall Manager of SM City Mindpro, expressed his gratitude and pride in the community's turnout and dedication. “Today's coastal cleanup is a testament to the power of collective action. We are deeply committed to protecting our oceans and fostering a cleaner, healthier environment for future generations. This initiative is just one of many steps we are taking towards sustainable living”, he remarked.

In addition to participating in coastal cleanups, SM City Mindpro continuously implements various environmental programs which includes waste management campaigns through Trash-to-Cash and E-waste collection initiatives, and maintaining green spaces within the mall to promote biodiversity and provide a cleaner, more enjoyable environment for shoppers.