SM Supermalls Dominates 2025 International Business Awards with All Community-Centric Wins

SM Supermalls once again proved its global excellence and heart for community as it clinched seven major awards at the 2025 International Business Awards (IBA) held in Lisbon, Portugal — an unbeatable victory that shines a spotlight on its community-driven programs and campaigns.

[From L-R]: SAVP for Mindanao Marketing Russel D. Alaba and SAVP for North Luzon Marketing Jefferson S. Suarez proudly represent SM Supermalls at the 2025 International Business Awards in Lisbon, Portugal, where the company earned recognition for its community-centric campaigns.

The awards reaffirm SM Supermalls’ purpose-driven commitment to uplifting communities through meaningful initiatives that combine creativity, compassion, and innovation.

A clean sweep of community-centered honors

SM Supermalls bagged top honors across multiple categories, winning two Gold, four Silver, and one Bronze trophies — all dedicated to its social good and sustainability efforts.

 

• SM Supermalls earned Gold Awards for its 100 Days of Joy campaign, recognized as the Branded Content Campaign of the Year, and for SM Art Market, which won Art, Entertainment & Public – Art Event of the Year.   

 

• The company also took home Silver Awards for Building a Greener Philippines under Sustainability Leadership in Asia, Australia, and New Zealand; SM Cares’ Mall for All as CSR Program of the Year; SM Cares’ Coastal Cleanup for Sustainability Initiative of the Year in Asia, Australia, and New Zealand; and Tribe Marketing Revolution and Its New Era of Consumer Connection for Best Use of Data to Drive Brand Strategy.

• Rounding out the wins, SM Supermalls received a Bronze Award for SM Cares’ Book Nook under Achievement in CSR.

Celebrating community through purpose and impact

The all-community-centered win underscores SM Supermalls’ belief that business success is best measured by the positive impact it makes on people’s lives. From championing sustainability and inclusivity to empowering local creatives and promoting data-driven connections, SM continues to lead with purpose at every level.

 

“These awards are a reflection of our deep commitment to serving communities beyond retail,” said SM Supermalls Executive Vice President for Marketing Joaquin L. San Agustin. “Every program we create is rooted in our core mission — to bring joy, care, and positive change to every Filipino we reach.”

The International Business Awards is one of the world’s most prestigious business recognition programs, celebrating organizations that demonstrate excellence, innovation, and social impact.

Through its sweeping victory in Lisbon, SM Supermalls reinforces its standing as a global leader with a heart — proving once again that when business and purpose come together, communities thrive.

To learn more, visit www.smsupermalls.com and follow @SMSupermalls on social media for the latest updates. (SM Supermalls)

Shop, Save, and Celebrate at SM City Mindpro’s Hermosa Fest Sale!

Enjoy up to 70% off on great finds from October 10 to 16!

In celebration of Zamboanga’s most vibrant festival, SM City Mindpro invites everyone to join the Hermosa Fest Sale happening from October 10 to 16, 2025 – a week-long shopping extravaganza that brings together unbeatable deals, festive cheer, and the joyful spirit of Fiesta Hermosa!

 

Shoppers can enjoy up to 70% off on a wide range of items from participating stores – from fashion, beauty, and gadgets to home essentials and lifestyle brands. Whether you’re hunting for stylish outfits for the festivities, gifts for loved ones, or a well-deserved treat for yourself, SM City Mindpro has something special in store for you.

 

Beyond shopping, mallgoers can also immerse themselves in the festive atmosphere as SM City Mindpro continues to celebrate the Fiesta Hermosa, featuring dazzling mall décor, vibrant cultural showcases, and exciting activities that highlight Zamboanga’s rich heritage.

 

“As we celebrate Hermosa Festival, SM City Mindpro aims to give our shoppers a reason to celebrate with us — through great deals, fun experiences, and memorable moments shared with family and friends,” said Mall Manager Aileen Ann Villa-Enriquez.

 

Don’t miss this chance to shop, save, and celebrate Hermosa! Visit SM City Mindpro from October 10 to 16 and make the most of your shopping spree with amazing discounts and festive surprises.

 

For more updates, follow SM City Mindpro on Facebook, Instagram, and TikTok. (PR)

SM City Mindpro Brings Cultural Glamour to Life in the Fiesta Hermosa Fashion Show

The vibrant hues of Zamboanga’s culture came alive at the Fiesta Hermosa Fashion Show held at SM City Mindpro, where the city’s timeless artistry and fashion heritage took center stage. The event captivated mallgoers and guests alike as talented local designers showcased the region’s most exquisite Badju and Mascota creations – each piece reflecting the city’s deep-rooted history, artistry, and multicultural beauty.

 

A much-anticipated highlight of the Vibrant Hermosa Festival celebration, the fashion show brought together established designers who reimagined traditional attire with contemporary flair. The Badju, a representation of the city’s indigenous influences, and the Mascota, Zamboanga’s version of the Spanish-era traje de mestiza, were given a modern twist that blended heritage with innovation.

Gracing the runway were models dressed in stunning ensembles that told stories of faith, resilience, and pride. From intricately embroidered Badju adorned with beads and sequins to lavishly designed Mascotas with elegant trails and handwoven details, each piece celebrated the craftsmanship and identity of Zamboangueños.

“The Fiesta Hermosa Fashion Show is more than just a showcase of beauty – it’s a tribute to our roots,” said Aileen Ann Villa-Enriquez, Mall Manager of SM City Mindpro. “Through this event, we honor the artisans, seamstresses, and designers who continue to preserve our cultural treasures while inspiring a new generation to wear their heritage with pride.”

The event also served as a platform to promote local creativity and sustainable artistry. Participating designers emphasized the use of locally sourced fabrics and handwoven textiles, underscoring Zamboanga’s growing recognition as a hub for cultural fashion and craftsmanship in Mindanao.

Mallgoers were treated not only to the breathtaking runway spectacle but also to a deeper appreciation of the city’s fashion identity, one that bridges its rich past with a vibrant future.

As SM City Mindpro continues its celebration of Vibrant Hermosa Fest 2025, the fashion show stood as a dazzling reminder that Zamboanga’s beauty lies not only in its festivals and traditions, but also in the artistry of its people – where every Badju and Mascota tells a story of grace, legacy, and love for culture.

For more information on SM City Mindpro’s Vibrant Hermosa Fest celebration and upcoming events, follow SM City Mindpro on Facebook and other social media platforms. (PR)

SM Hotels Diverts more than 300 Tons of Food Waste Through Plate for the Planet, Eyes 80% Composting by 2040

SM Hotels and Conventions Corp. (SMHCC), the hospitality arm of SM Prime Holdings Inc. (SM Prime), has diverted 323 tons of food waste through its “Plate for the Planet” program since its 2019 launch in Pico Sands Hotel and Taal Vista Hotel. This is equivalent to the amount of waste produced by more than 500 Filipino households in an entire year.

A buffet spread at Taal Vista Hotel reminds diners to ‘Take only what you can eat,’ part of SMHCC’s Plate for the Planet initiative that reduces food waste and promotes sustainable dining practices.

Plate for the Planet, SMHCC’s Sustainable Diner program, integrates circular economy principles into daily hotel operations. The initiative tracks the journey of food from sourcing to serving, starting with green procurement and support for MSMEs and local farmers, showcasing heritage and regional cuisine, encouraging responsible consumption, reducing plastic use, and managing food waste effectively.

SMHCC kitchens are equipped to minimize waste through accurate forecasting, mindful production and cooking techniques that optimize inventory and preserve freshness. Composting plays a central role in the program, with food waste converted into soil-enriching material used to grow vegetables, herbs and fruits that return to the table for guests to enjoy—completing the loop from plate to farm and back again.

“Plate for the Planet is now active across ten of our hotel properties and three convention centers. This reflects our commitment to closing the loop on food waste, reducing our carbon footprint, and bringing guests closer to the farm-to-table experience,” said Peggy Angeles, Head and Executive Vice President of SMHCC.

These SMHCC properties include Taal Vista Hotel, Pico de Loro Beach and Country Club, Pico Sands Hotel, Radisson Blu Cebu, Conrad Manila and Park Inn by Radisson branches in North EDSA, Clark, Davao, Iloilo and Bacolod and Lanson Place Mall of Asia, SMX Convention Center Manila, Aura and Megatrade Hall.

Industry benchmarks highlight SMHCC’s progress. According to a WWF Philippines pilot study on food waste management in SMHCC hotels, hospitality properties typically generate an average of 300g waste per cover, with plate waste often accounting for the largest share.

SMHCC properties have consistently maintained food waste levels below this benchmark, averaging 150–200g, demonstrating how structured systems and staff engagement can deliver measurable results.

Aligned with its sustainability roadmap, SMHCC targets composting 80 percent of its food waste by 2040. Its strategy also includes expanding partnerships with local producers and MSMEs to promote inclusive sourcing and integrating more local produce into menus.

This initiative supports the Department of Environment and Natural Resources’ efforts to reduce food waste and landfill contributions, helping mitigate methane emissions from decomposing organic waste.

As the hospitality sector faces climate and waste challenges, Plate for the Planet demonstrates how targeted interventions can reduce environmental impact while reinforcing SMHCC’s leadership in sustainable and resilient hospitality practices.

About SM Green Movement

SM Prime Holdings, Inc. (SM Prime) is one of the largest integrated property developers in Southeast Asia, committed to creating sustainable, innovative, and inclusive spaces for Filipinos. Guided by its vision of building a better future, SM Prime develops malls, residences, offices, hotels, and leisure properties that support the growth of communities across the Philippines.

Through the SM Green Movement, SM Prime champions sustainability by focusing on waste management, water stewardship, and energy efficiency for lasting impact. The movement empowers individuals, families, and communities to take part in simple acts that create shared prosperity for generations to come. (SM PRIME)