Samsung Galaxy A57 5G and A37 5G Announced: Flagship-Like Features at Budget-Friendly Prices

The Galaxy A57 5G and Galaxy A37 5G feature a sleek design, powerful cameras, and upgraded Awesome Intelligence, delivering reliable performance and confidence for everyday use.

SEOUL, Korea – March 25, 2026 – Samsung Electronics has officially unveiled the Galaxy A57 5G and Galaxy A37 5G, the latest additions to its Galaxy A series, bringing its newest mobile innovations — including enhanced Awesome Intelligence — to more users worldwide. This new lineup reflects Samsung’s push to make AI-powered features more accessible, giving users intuitive tools that help simplify everyday tasks. Both devices are designed to improve the overall experience, with upgrades in performance, camera quality, and display, as well as added durability and stronger security features. With up to six generations of OS updates and long-term security support, the Galaxy A series is built for longevity. Leading the lineup is the Galaxy A57 5G, featuring a slimmer, more refined design and enhanced AI capabilities, making it the most powerful Galaxy A series device yet.

"The new Galaxy A series reflects our continued commitment to AI democratization by bringing the latest innovations to more Galaxy users," said TM Roh, Chief Executive Officer, President, and Head of Device eXperience (DX) Division at Samsung Electronics. "With Samsung's fundamental capabilities combined with enriched Awesome Intelligence, Galaxy A57 5G and Galaxy A37 5G will deliver reliable everyday performance to users around the world and drive rapid AI expansion."

Enriched Awesome Intelligence Designed for Everyday Life

With the latest One UI 8.5, the Galaxy A57 5G and Galaxy A37 5G bring Samsung’s newest AI innovations to more users. Powered by enhanced Awesome Intelligence, these devices make it easier to get things done while opening new ways to create, stay productive, and complete everyday tasks more efficiently.

Voice Transcription is now added to the Voice Recorder app, making it easier to revisit key details from meetings, lectures, or calls. It can quickly transcribe and translate recordings, or even turn voicemail audio into readable text. AI Select is now more accessible through a long press on the Edge Panel, bringing useful actions directly on-screen. Users can instantly extract text or create content without manually highlighting items. It also now supports Drag & Drop in Multi-Window mode, allowing images to be easily moved into Samsung Notes or the Photo Editor for faster, more seamless editing. Awesome Intelligence continues to make photo editing more effortless. The Object Eraser delivers more natural-looking results when removing distractions, such as background passersby or clutter in cafés. On the Galaxy A57 5G, Best Face now supports more photos and continuous shooting, helping users capture group shots where everyone looks their best. Popular tools like Filters and Edit Suggestions also make it quicker to enhance and share photos without extra steps. The Galaxy A57 5G further adds Auto Trim, making video editing even more convenient. Meanwhile, Circle to Search with Google now supports multi-object recognition, allowing users to explore several items in a single image at once — from outfits to accessories — in a single search. 

The new Galaxy A series expands Awesome Intelligence experiences with a choice of agents designed to simplify everyday tasks, from search to planning to easily adjusting settings. As a conversational device agent, upgraded Bixby lets users intuitively control Galaxy settings and features using natural language. At the same time, Gemini navigates complex tasks across native Galaxy apps and select third-party apps to support faster, more intuitive interactions. 

Awesome Camera to Capture Clearer Photos and Videos, Day or Night

As AI becomes more deeply integrated into mobile experiences, camera performance remains essential to delivering the everyday usability and satisfaction users expect.

Galaxy A57 5G and A37 5G deliver brighter, clearer visuals powered by the upgraded camera hardware and an improved Image Signal Processor (ISP). The devices feature a versatile triple-camera system, led by a 50MP main sensor, delivering sharp, detailed images across a wide range of lighting conditions without manual adjustments.

When the lights go down, the Galaxy A57 5G and A37 5G cameras adapt seamlessly with improved Nightography, capturing clear, true-to-life photos and videos even in low-light conditions.

Galaxy A57 5G takes photography a step further with enhanced image processing that sharpens detail and reduces noise for even clearer, more vibrant results. It delivers rich contrast and balanced color even in challenging light, while a faster shutter speed lets users instantly capture fleeting moments with improved clarity.  

Galaxy A57 5G and A37 5G also benefit from AI-based subject recognition and scene optimization to balance portraits, preserve natural skin tones, and create clearer background separation. When the moment calls for a wider perspective, the ultra-wide lens captures more in every group photo or landscape view. At the same time, the 5MP macro camera reveals fine details up close for added creative flexibility.

Performance for Streaming and Multitasking

Galaxy A57 5G delivers the best of both design and performance, combining upgraded CPU, GPU, and NPU for improved performance with its sleek, light form. Built for smooth streaming, scrolling, and content creation, its refined design features a glossy finish and distinctive triple-camera island for a standout modern look that feels comfortable in-hand.

Despite its slimmer profile, Galaxy A57 5G packs powerful performance. Its 5,000 mAh battery supports up to two days of use — powering everything from filming and editing to on-the-go viewing. Slimmer bezels and a bright Super AMOLED+ display with Vision Booster deliver an immersive, clear viewing experience indoors and outdoors.

Built for everyday use, the Galaxy A57 5G and A37 5G are rated IP68 for water and dust resistance, providing durability in real-world environments and peace of mind in the event of accidents. 

Long-Term Support and Foundational Security

Galaxy A57 5G and A37 5G reinforce Samsung's commitment to device longevity, offering up to six generations of Android OS and One UI upgrades, along with up to six years of security updates – giving users the confidence to rely on their device for years to come.

Samsung provides a fortified layer of device safety, transparency, and user choice with Knox Vault, a hardware-based, tamper-resistant security solution. Galaxy A series offers users holistic protection through innovative security and privacy features, including the Security & Privacy Dashboard, Auto Blocker, Private Sharing, Theft Protection, and the new Private Album. This Gallery feature allows users to quickly and easily lock away personal media. Unlike traditional safeguards, the latest A-series devices also proactively notify users of potential risks through Privacy Alerts. These intelligent notifications offer clearer insight and control over location permissions and suspicious monitoring of sensitive data. Together, these enhancements make security feel as intuitive as the rest of the experience, making device protection easier than ever for everyone.

Availability

Galaxy A57 5G and A37 5G are now available in Samsung Authorized Stores nationwide. The Galaxy A57 5G will be offered in Awesome Navy, Awesome Gray, Awesome Icy Blue, and Awesome Lilac. In comparison, Galaxy A37 5G will be available in Awesome Lavender, Awesome Charcoal, Awesome Graygreen, and Awesome White. For added peace of mind, Samsung Care+ offers comprehensive coverage tailored to users' device needs, including benefits that help protect the devices' value.

Every purchase comes with a free travel adapter (worth P1,190) and phone case (worth P990), alongside a two-year Samsung Care+ warranty for total peace of mind. And for a limited time only, you can get the 256GB variant at an additional P1,500 off! That's up to P5,170 worth of savings. 

Looking to upgrade to the Galaxy ecosystem? Take 40% off the Galaxy Fit3, Watch8, Buds3 FE, and Buds Core with every purchase of the Galaxy A57 and Galaxy A37 5G, too.  

Offers valid only until June 30*. For more information on the latest Galaxy A series devices, please visit: 

Galaxy A57 5G: http://smsng.co/GalaxyA57-PR

Galaxy A37 5G: http://smsng.co/GalaxyA37-PR 

DTI Fair Trade Permit No. FTEB-252295, 251225, and 251388 series of 2026.

Specification Table

	Galaxy A57 5G	Galaxy A37 5G
Display	6.7” FHD + * Measured diagonally, the screen size is 6.7" in the full rectangle and 6.6" accounting for the rounded corners. The actual viewable area is smaller due to the rounded corners and the camera hole.	6.7” FHD + *  Measured diagonally, the screen size is 6.7" in the full rectangle and 6.5" accounting for the rounded corners. The actual viewable area is less due to the rounded corners and the camera hole.
	Super AMOLED + Display Up to 120Hz refresh rate Vision Booster	Super AMOLED Display Up to 120Hz refresh rate Vision Booster
Dimensions & Weight	161.5 x 76.8 x 6.9mm, 179g	162.9 x 78.2 x 7.4mm, 196g
Camera	12MP Ultra-Wide Camera F2.2 50MP Wide Camera F1.8 5MP Macro Camera F2.4 12MP Front Camera F2.2	8MP Ultra-Wide Camera F2.2 50MP Wide Camera F1.8 5MP Macro Camera F2.4 12MP Front Camera F2.2
Memory & Storage	8+128 GB 8+256 GB 12+512 GB	8+128 GB 8+256 GB
Battery	5000mAh (typical)
	* Typical value tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,905mAh. Actual battery life may vary depending on network environment, usage patterns, and other factors.
OS	Android 16 One UI 8.5
Security	Samsung Knox
Water & Dust Resistance	IP68

POV: You’re Romanticizing Life with All These FIRSTS IN ZAMBOANGA at SM Supermalls

Career, hobbies, social life, relationships—with so many things vying for our attention, sometimes it’s easy to lose sight of what truly matters: living in the moment and finding joy in the mundane.

Now, picture this: a Saturday afternoon stroll, slow weekends, a cup of tea in hand. Honestly, when’s the last time you allowed yourself to pause for a while and breathe in times like these? To idealize each and every waking moment, making them seem grander than they are—have you ever wondered what it’s like to fall in love with life again? 

Well, wander no more, because here at your most-loved SM Supermalls, we’ll show you what it’s like to live with intention and make your happiness the central plot of your own story. From fresh new eats to new finds and experiences to discover, SM City Zamboanga is here to help you imagine what it’s like to experience the best from your point of view. 

Moments Become Worth Savoring

All of a sudden, the food tastes better. You get to enjoy each meal as if you’re savoring it for the first time—each soft bite, each aromatic note—details you previously didn’t notice now bring a smile to your face with every spoonful.

JCO Reserve

Located at the Upper Ground Level of SM City Zamboanga, a sweeter kind of pause in your day awaits. Here at the first-in-Mindanao JCO Reserves, coffee and treats feel elevated into little rituals—smooth sips and soft bites that make everything feel just a bit more special than usual.

BOTEJYU

Featuring the  first-in-Zamboanga Botejyu, a true celebration of Japanese comfort food unfolds at the Lower Ground Level of SM City Zamboanga, where every dish feels warm, familiar, and deeply satisfying. From hearty okonomiyaki to freshly cooked noodles, rice bowls, and sizzling teppan-style favorites, it’s a table filled with flavors meant to be savored and remembered.

The Matcha Tokyo

Located on the Third Level of the mall, The Matcha Tokyo arrives in Zamboanga for the first time ever to serve the authentic, high-quality Japanese matcha it’s famous for, offering a variety of premium desserts crafted for those who truly savor the flavor.

Brique Modern Kitchen

With a menu centered on well-crafted dishes, BRIQUE, opening soon at the upper ground level, brings its dining concept to Zamboanga for the first time in a stylish, comforting setting where good food and atmosphere turn simple meals into memorable experiences.

Suddenly, Life’s More Fun

In a heartbeat, life feels more exciting. You are filled with the rush of adventure, ready to set your life into motion and indulge yourself in life’s small surprises.

FantasyWorld

Fun, you say? Located on the Third Level of the mall, Fantasy World brings a playful escape to Zamboanga for the first time. Step into a space bursting with color and imagination, where every visit turns into a mini adventure full of memories worth returning for.

Gashapon Bandai

Finally, here on the Third Level, the first-in-Zamboanga Gashapon Bandai brings the thrill of capsule toy surprises straight from Japan. With every turn, you get a chance at collectible figures and quirky finds—perfect for those spontaneous, joy-filled moments.

Settle in Your Own Kind of Comfort

Finally, you get to understand what it’s like to put yourself first. To make your world revolve around what brings you comfort. To declutter, feel refreshed, and find happiness in whatever life blows in your direction.

Step into a world where innovation meets elegance at the first-ever Dyson in Zamboanga at the Upper Ground Level. Touch, test, and fall in love with their sleek technology—from vacuums to hair care tools and air purifiers—that makes everyday life effortless and beautiful.

Here at SM Supermalls, we understand what matters to you. To the tune of the famous French song La Vie En Rose, sometimes you just have to see the world through rose-colored glasses—through the POV of love and your own happiness. Romanticize your life! See what it’s like to experience the world from your own point of view, all for you.

Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.

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About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 89 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You

SM Malls in Zamboanga Stage Grand Easter Celebration

Celebrate the joy, color, and wonder of Easter as SM City Mindpro and SM City Zamboanga bring families together for a fun-filled and stylish celebration with the much-awaited Easter Runway Costume Contest happening on April 5 at 2:00 PM.

Get ready to witness creativity come to life as kids take center stage in their most charming and imaginative Easter-themed outfits at two exciting venues:

📍SM City Zamboanga – Lower Ground Event Center
📍SM City Mindpro – Level 4 Activity Area

From adorable bunnies to blooming spring-inspired ensembles, the Easter Runway Costume Contest promises a delightful showcase of talent, creativity, and festive spirit—perfect for families looking to create meaningful holiday memories.

Participants can register from March 23 to April 5 (until 12:00 NN) thru this link https://click.smmallsonline.com/DFqS/EasterContest, giving everyone a chance to join in the fun and be part of this vibrant celebration. 

More than just a contest, Easter at SM is a full experience—bringing together joyful moments, community bonding, and unforgettable activities designed for all ages. Whether you're cheering on participants or simply soaking in the festive atmosphere, there’s something special waiting for you.

So, gather your loved ones and max out your Easter experience at your most loved SM Supermalls in Zamboanga—where every celebration is made bigger, brighter, and more meaningful.

Celebrate, create, and make memories—only at SM!

#CelebrateEasterAtSM
#GalaToTheMax

A Feast of Flavors Awaits at SM City Zamboanga

The table is set for something special as a feast of firsts arrives at SM City Zamboanga. Known for its rich Chavacano heritage and a culture where meals are meant to be shared, the city’s love for good food takes center stage with a lineup of dining spots making their first-ever arrival in Zamboanga, bringing exciting new flavors to the peninsula.

At your most loved SM, every visit is made to be savored. True to its reputation as the mall of firsts, SM City Zamboanga continues to grow as the city’s premier lifestyle destination, setting the stage for new culinary discoveries and creating a place where every craving, every gathering, and every bite is all for you.

Opening Bites: A Taste Of What’s To Come

The start of a feast sets the tone, and these specialty cafés set the stage for the spread with something quick, calming, and refreshing before you dive into the rest of the flavors waiting at the table.

The Matcha Tokyo

As an opening note to the city’s evolving palate, The Matcha Tokyo at the third level introduces authentic Japanese matcha, bringing ceremonial-grade blends and mindful cafe rituals that hint at a more refined, global taste experience ahead.

Nanyang

Offering a glimpse into richer regional flavors, Nanyang located at the lower ground level brings the comforting classics of Singaporean and Malaysian cuisine with its kaya toasts and kopi, marking the beginning of a broader Southeast Asian dining presence in the city.

The First Plate: For Your Starters

Once the table begins to fill, the starters follow close behind. These dishes bring the first bold bites of the feast, warming up the appetite before your main spread arrives.

Tonala

Kicking off the spread with vibrant Mexican flavors, Tonala located at the third level brings bold, spice-forward dishes. It introduces a lively cuisine that adds depth and variety to the city’s ever-growing food scene.

Bambas by Chef Mick

Bringing a bold fusion of Asian flavors, Bambas by Chef Mick located at the Second Level, Food Court–introduces thoughtfully crafted dishes shaped by global influences. With its creative approach and distinct flavor profile, it offers a refined and memorable start that hints at the evolving dining scene taking shape in the city. 

Brique Modern Kitchen

Blending contemporary techniques with familiar favorites, Brique Modern Kitchen located at the upper ground level delivers versatile, modern dishes that bridge comfort and sophistication, setting the stage for the city’s new dynamic culinary landscape.

The Main Spread: Serving Your Mains

The feast is now in full swing as the main spread arrives with big plates and even bigger flavors. Bringing globally loved comfort dishes, these spots serve hearty mains made to be shared and enjoyed together.

Botejyu

Serving up authentic Japanese comfort food, Botejyu located at the lower ground level brings its Osaka roots to the city with its signature okonomiyaki, ramen, and donburi that introduce a deeper, more traditional take on Japanese cuisine to Zamboanga.

Ettas Cucina + Bar

Bringing a more refined yet social dining experience to the city, Ettas Cucina + Bar located at the upper ground level serves up Italian-inspired dishes alongside its curated bar offering that creates a space for elevated mains and good company to come together. 

Palm Grill by Chef Miggy

Rooted in family recipes and Southern Mindanao heritage, soon-to-open Palm Grill located at the third level brings deeply authentic flavors shaped by the homecooked dishes of Chef Miggy’s upbringing. Led by the first Mindanaoan chef to earn Michelin recognition, it offers a meaningful and elevated take on regional cuisine, bringing Zamboanga’s rich culinary identity to the forefront of the table. 

Sweet Endings: A Room For More

No feast is complete without something sweet, and at SM City Zamboanga , even the final course is just the beginning. Soon-to-open dining spots will bring even more to the table, from Maurizious Gelato’s rich, handcrafted flavors to new experiences like Yappari Steak and Tong Yang, bringing even more dishes to enjoy together.

Let your next great bite be the perfect excuse to call people up and gather, only here at your most-loved mall, SM Supermalls. Where every feast is All For You.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!

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About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 89 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You

Cebu ARMYs Assemble for BTS’ ARIRANG at SM Seaside

SM Seaside maxed out the fun and excitement in celebrating with ARMYs for BTS’ comeback.

Fans of global supergroup BTS gathered in full force at SM Seaside City Cebu on March 20, 2026, creating an electrifying atmosphere to celebrate the band’s highly anticipated comeback with their new album, ARIRANG, marking their first major release as a group since completing their military enlistment.

The Cube Wing Atrium transformed into a lively hub of music, creativity, and fandom energy as Cebu ARMYs came together for an immersive lineup of activities celebrating BTS and their latest album.

Attendees showcased their creativity during the exclusive toploader design party, personalizing clear rigid cases used to protect and display collectible photo cards with stickers and fan-inspired designs. The excitement continued during the listening party, as fans listened together to tracks from ARIRANG on the album’s official release day, filling the atrium with buzzing energy and infectious enthusiasm.

Adding to the thrill were interactive Bangtan-themed games, surprise prizes including SM Skating coupons and SM Cinema tickets to BTS WORLD TOUR ‘ARIRANG’: LIVE VIEWING, and a raffle of BTS’ ARIRANG album for lucky participants, which kept the energy high throughout the event and culminated with the illumination that lit up the Cube in red to celebrate BTS’ comeback, bringing Cebu ARMYs together in true Bangtan style.

The celebration highlighted not only the unwavering devotion of BTS’ fans but also the power of music to unite people. With laughter, music, and camaraderie at its heart, the event became another unforgettable Seaside Story—bringing ARMYs together in a meaningful and joyous celebration, only at the most loved SM Seaside City Cebu.

Take Your Malling Experience to the MAX with all the Best New Firsts in Cebu at SM Supermalls

We all want the best for ourselves, and we'll do whatever it takes to get it. We wanna look good, feel good, and be our absolute best, all the time. We want every experience that takes us to the MAX!

Good news: SM Supermalls has you covered. From fashion fits to foodie spots that hit different, here are all the new ways you can max out your malling experience with your most-loved mall in Cebu!

STEP 1:  Stylemaxxing – Get in your best fit

It all starts with what you wear. Does it fit? Is it swag? More importantly, does it make you appreciate yourself more?

Anothersole 

A first in Cebu, this Singaporean footwear brand is where fashion meets sustainability. Known for its eco‑conscious, leather laced-up flats and sandals, Anothersole, in SM Seaside City Cebu's Upper Ground Level, City Wing, is a globally-renowned brand that's sure to bring casual comfort and everyday wearability to your fits, while keeping conscious fashion at its peak.

Charles & Keith

Max‑out your everyday wardrobe at the new, soon-to-open Charles & Keith, where contemporary fashion feels more elegant at the Upper Ground Level, North Wing of SM City Cebu. From casual fits to going‑out goals, it's a style destination that serves bold, chic energy every time you go out.

Victoria's Secret

Get your angel wings ready, and be prepared to max out your runway‑ready figure at the first-in-Cebu Victoria's Secret at the Upper Ground Level, North Wing of SM City Cebu. Famous for its lingerie, loungewear, and beauty essentials, this lifestyle favorite offers pieces that level up your confidence and feel‑good energy.

STEP 2: Looksmaxxing – Look good, feel sexier

Looking good is not enough! To feel better, you gotta be healthier.

Bath & Body Works

Look good, feel fresh, and feel confident in yourself. Indulge in the first-in-Cebu Bath & Body Works at the Upper Ground Level, North Wing of SM City Cebu, with body care essentials and seasonal fragrance collections that not only make you look good, but also how you feel as well. Looking good feels better when you feel amazing.

STEP 3: Foodmaxxing – Taste only what's best!

Lastly, no feel-good guide is complete without the best reward for that complete, maxed-out vibe—great food!

Mr. & Mrs. Thai

Take your sawasdee to Visayas and satisfy your Thai food cravings to the max at the new, soon-to-open Mr. & Mrs. Thai in SM City Cebu, Main mall. With a menu rooted in classic Thai favorites, it's the perfect stop for foodies looking for vibrant, spice-packed eats in Cebu.

Wolfgang's Steakhouse Grill

Premium steak, you ask? Let's take that up a notch at the first Wolfgang's Steakhouse Grill in Cebu. From ribeyes and filet to elevated comfort sides and crafty bar bites, it's a steakhouse experience that serves next-level satisfaction, where world-renowned USDA Prime Black Angus beef takes center stage here at the Upper Ground Level, North Wing of SM City Cebu.

Yakiniku Like

For hands-on grilling that's sure to maximize all the space inside your stomach, opening soon in Cebu, the all-new Yakiniku Like is here to deliver Japan's solo yakiniku concept to the Upper Ground Level, North Wing of SM City Cebu, with quick service, premium slices, and an interactive BBQ experience perfect for fueling up solo or with your crew.

Mallmaxxed so hard, you're sure to come back for more! That's SM Supermalls for you—giving you all you need to feel your best and take your everyday experiences to the MAX!

 

Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.