SM City Mindpro shares Bears of Joy to various SPED Centers in Zamboanga City

It is truly heartwarming how a simple teddy bear can spark so much joy in a child. The project dubbed as “Bears of Joy” is a long-running annual project of SM Supermalls where mall shoppers may purchase a pair of plush bears – one of which they keep and the other to give for donation to the less privileged children in the community or to a chosen beneficiary.

This year, SM debuts their very first B-POP (short for Bear Pop) group, the Bear Pop Squad. This collection features four brand-new designs that draw inspiration from the K-POP and P-POP community, and highlights the unity and togetherness in fan culture when it comes to celebrating shared interests. The SM Bears of Joy campaign also intends to bring much-needed smiles to children and allow SM’s community of shoppers to contribute to spreading joy and charity to other people.

In Zamboanga City, SM City Mindpro employee-volunteers led the distribution to one hundred eighty three (183) children from Putik Central School SPED Center and Sta. Maria Central School SPED Center. Tetuan Central School SPED Center is scheduled to receive the plush bears on January 8.

“Every year, we encourage our shoppers to remember the importance of charity, sharing, and giving, especially in time of Christmas season. During the distribution, we saw the joy in the eyes of these children and it’s truly a heart-warming experience,” shared SM City Mindpro’s Tenant Relations Manager, Jodie Durens.

SM Cares is the corporate social responsibility arm of SM Supermalls, responsible for initiatives that focus on communities and the environment. In addition to its programs on women and breastfeeding mothers, SM Cares’ advocacies include programs on the environment, PWDs and senior citizens, and children and youth.

Visit www.smsupermalls.com/smcares to learn more about these programs.

SM CITY MINDPRO ACTIVATES OPERATION TULONG EXPRESS (OPTE) TO AID TUGBUNGAN FIRE VICTIMS

In the wake of the devastating fire that struck Calle Basa, Tugbungan on December 27, SM, a steadfast advocate for community welfare, has swiftly activated Operation Tulong Express (OPTE) to provide urgent assistance to the affected residents.

SM City Mindpro Mall Manager Aileen Ann Villa-Enriquez shares an inspiring message to the fire victims of Calle Basa, Tugbungan temporarily housed in Cabatangan Evacuation Center.

The fire, which tragically displaced two hundred sixty three (263) families and caused substantial damage, has prompted a coordinated response from SM. Operation Tulong Express (OPTE) was initiated to address the most pressing needs of the fire victims and to offer swift relief during this challenging time.

Through its OPTE program, employee volunteers of SM City Mindpro distributed the relief packs containing rice, noodles, bottled water, and canned goods to 263 families at Tugbungan Barangay Hall and evacuees temporarily housed in Cabatangan Evacuation Center.

Fulfilling its “Supporting Communities” promise, SM Foundation serves communities through outreach initiatives like this, as well as provide customers nationwide with relevant and helpful services.

“AQUAMAN AND THE LOST KINGDOM” NOW IN SM CINEMAS

“Aquaman and the Lost Kingdom” begins showing on December 20 at your favorite SM Cinemas!

Aquaman balances his duties as king and as a member of the Justice League, all while planning a wedding. Black Manta is on the hunt for Atlantean tech to help rebuild his armor. Orm plots to escape his Atlantean prison.

The film is directed by James Wan from a screenplay by David Leslie Johnson-McGoldrick, based on a story conceived by Wan, Johnson-McGoldrick, Thomas Pa'a Sibbett, and Jason Momoa. It stars Momoa as Arthur Curry / Aquaman alongside Patrick Wilson, Amber Heard, Yahya Abdul-Mateen II, and Nicole Kidman.

Buy your tickets now at your favorite SM Cinemas or you may visit:
🔗: https://bit.ly/AquamanAndTheLostKingdomAtSMCinema
📱: SM Cinema app
🎟 : Level 4 SM Cinema Mindpro ticket booth

SM City Mindpro shares ChriSMiles to indigenous learners of Bihing Tahik Elementary School

Just in time for Christmas, SM City Mindpro brings joy and hope to 53 learners of Bihing Tahik Elementary School in Rio Hondo through its program dubbed “ChriSMiles” – a nationwide volunteerism initiative of SM Supermalls to celebrate the season of sharing by giving back to the community kids and youth.

“ChriSMiles is just one of the programs of SM Cares, a simple way of giving back to the community, the underprivileged children of the society to be exact, especially during this season,” SM City Mindpro Mall Manager Aileen Ann Villa-Enriquez shared.

SM employee-volunteers led the gift-giving activity and were entertained by a dance number prepared by the grade 3 pupils of Bihing Tahik Elementary School. The children received ChriSMiles’ packs, which include school supplies, sanitary kit, and sweet treats. To make the activity more meaningful, volunteers also took a campus tour.

Nationwide, more than 3,000 employees of SM Supermalls brought cheers through various charitable activities during the Christmas season.

LOALDE opens at SM City Mindpro

Another “FIRST” in the city and the region, LOALDE opens its doors to Zamboangueños offering modern yet contemporary, fashionable yet sophisticated and versatile yet trendy pieces for the evolving modern men and women.

Visit their store at the Level 2 of SM City Mindpro and unlock your fashion fantasy!

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#Loalde
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