SM City Mindpro Hosts Zamboanga City Fire District’s 911 Fire Square Roadshow

ZAMBOANGA CITY, Philippines 11 September, 2026 – Demonstrating its commitment to fostering a safer and more resilient community, SM City Mindpro partnered with the Bureau of Fire Protection (BFP) – Zamboanga City Fire District in hosting the 911 Fire Square Roadshow today at the mall's Level 3 Activity Area.

Held from 10:00 a.m. to 12:00 noon, the event gathered mallgoers, students, and members of the community for an interactive learning experience centered on emergency preparedness, fire safety awareness, and public access to emergency services.

A key highlight of the activity was the launch of 911 E-Connect, an initiative of the Zamboanga City Fire District that provides the public with a direct and accessible link to emergency services. The platform is designed to enhance communication between residents and emergency responders, contributing to faster coordination during emergencies.

The roadshow also featured informative exhibit showcasing the equipment and tools used by firefighters and rescue personnel in responding to various emergency situations. Adding a unique and engaging element to the program, BFP personnel served as models in a special presentation of the Bureau's various uniforms, demonstrating the distinct roles and functions performed by firefighters and emergency responders.

Through interactive displays and public engagement activities, participants gained valuable insights into fire prevention, emergency response procedures, and practical safety measures that can help protect lives and property. 

Assistant Mall Manager Engr. Rommel Bellen emphasized the importance of collaborative efforts in promoting safety and preparedness within the community.

“At SM City Mindpro, the safety and well-being of our customers, tenants, and employees remain among our top priorities. We are honored to provide a venue for meaningful initiatives such as the 911 Fire Square Roadshow, which help educate the public and strengthen emergency preparedness. Through partnerships with agencies like the BFP, we can collectively build a safer and more informed community,” Bellen said.

The activity forms part of SM City Mindpro's continuing efforts to support programs that create awareness, encourage civic participation, and promote public safety. By bringing together government agencies, community stakeholders, and the public, the mall continues to serve as a platform for initiatives that contribute to the overall well-being and resilience of the Zamboanga community.

SM City Mindpro Strengthens Safety Culture Through Participation in Nationwide Fire Drill

 

Zamboanga City — Demonstrating its steadfast commitment to safety and disaster readiness, SM City Mindpro actively took part in the 5th SM and BFP Nationwide Simultaneous Fire Drill, in partnership with Bureau of Fire Protection (BFP) Region 9 – Zamboanga City Fire District.

 

The fire drill commenced promptly at 8:00 AM, with full participation from tenants and employees of SM City Mindpro. Upon activation of the alarm system, the mall’s Emergency Response Team (ERT) immediately implemented standard emergency protocols — securing key areas, coordinating with tenants, and directing everyone toward designated evacuation sites.

 

Observed by BFP personnel, the evacuation process was carried out smoothly and in an orderly manner. Employees and tenants calmly proceeded to assembly areas, reflecting the effectiveness of regular safety orientations and preparedness training conducted by the mall management.

 

Following the evacuation drill, BFP personnel facilitated a fire extinguisher simulation exercise, providing participants with hands-on experience in properly operating fire extinguishers during emergency situations. The practical demonstration further strengthened the confidence and capability of employees and tenants in responding to potential fire incidents.

 

The 5th SM and BFP Nationwide Simultaneous Fire Drill underscores SM’s proactive approach to disaster risk reduction and its continued collaboration with government authorities to uphold the highest safety standards.

 

“Safety remains our top priority. Through initiatives like this, we continuously assess and enhance our preparedness to ensure a safe and secure environment for our shoppers, tenants, and employees,” shared SM City Mindpro’s Mall Manager Aileen Ann Villa-Enriquez.

 

By cultivating a culture of vigilance, coordination, and responsibility, SM City Mindpro reaffirms its role as a reliable community partner committed to protecting lives and property.

Bureau of Fire Protection Brings Safety to the Forefront at SM City Mindpro Mall Exposition and Exhibit

The Bureau of Fire Protection (BFP) Region 9 is set to ignite awareness and preparedness among the public with its highly anticipated Mall Exposition and Exhibit at SM City Mindpro on March 25-26, 2025. This two-day event is a key initiative in the observance of Fire Prevention Month, reinforcing the importance of fire safety, emergency preparedness, and community involvement.

The BFP Mall Exposition and Exhibit, located at the ground level activity area, will feature a dynamic showcase of firefighting equipment, life-saving demonstrations, and interactive safety drills. Mallgoers will have the opportunity to engage with fire safety professionals, witness demonstrations of fire suppression techniques, and participate in hands-on activities designed to enhance awareness and readiness in emergency situations.

Highlighting the event is a firefighting simulation, where attendees can experience first-hand the challenges faced by firefighters. There will also be educational talks on fire prevention strategies, emergency escape planning, and the proper use of fire extinguishers, providing valuable knowledge to individuals and families alike.

“We are thrilled to partner with BFP Region 9 in bringing this crucial advocacy closer to the community. Through this exhibit, it equips the public with life-saving information and encourage a proactive approach to fire prevention,” said Aileen Ann Villa-Enriquez, SM City Mindpro Mall Manager.

Adding to the excitement, a live band performance will entertain attendees throughout the event, creating a lively and engaging atmosphere while promoting fire safety awareness in an interactive and enjoyable manner.

As part of SM Supermalls’ commitment to safety and disaster resilience, SM City Mindpro is proud to host this initiative, ensuring that shoppers and the local community have access to vital fire safety education.

Don’t miss this chance to learn, engage, and be empowered! Visit the BFP Mall Exposition and Exhibit at SM City Mindpro, March 25-26, 2025, and take a proactive step towards a safer and more prepared community. (PR)