SM Malls in Zamboanga Join Nationwide Simultaneous Earthquake Drill, Reinforcing Culture of Preparedness

ZAMBOANGA CITY, Philippines, 10 September 2026 – Demonstrating their steadfast commitment to safety, preparedness, and disaster resilience, SM City Mindpro and SM City Zamboanga successfully participated in the Nationwide Simultaneous Earthquake Drill (NSED) today at 2:00 PM.

The drill engaged a broad spectrum of mall stakeholders, including SM employees, tenants, agency personnel, and shoppers, highlighting the collective responsibility of ensuring public safety during emergencies. Participants promptly observed the prescribed earthquake response protocol of "Duck, Cover, and Hold", which serves as the primary protective action during seismic events.

Upon the sounding of the earthquake alarm, the malls' Emergency Response Teams (ERTs) were immediately activated and mobilized to facilitate the orderly implementation of emergency procedures. Following the simulated earthquake, participants were guided through designated evacuation routes and assembly areas, ensuring that proper evacuation processes were observed at all times.

The exercise demonstrated the readiness and coordination of mall personnel and partner agencies in responding to potential emergencies, while reinforcing the importance of preparedness and vigilance among the public.

"Safety remains a top priority in all SM malls. Through regular participation in nationwide preparedness activities such as the Nationwide Simultaneous Earthquake Drill, we continue to strengthen our emergency response capabilities and cultivate a culture of safety among our employees, tenants, partners, and customers," shared Aileen Ann Villa-Enriquez, SM City Zamboanga Mall Manager.

The successful conduct of the drill underscores SM's commitment to providing a secure environment and supporting national initiatives that promote disaster awareness and resilience. By actively participating in preparedness programs, SM City Mindpro and SM City Zamboanga contribute to building safer communities equipped to respond effectively during emergencies.

SM City Mindpro Joins Nationwide Simultaneous Earthquake Drill

In support of the government’s efforts to strengthen disaster preparedness and resilience, SM City Mindpro actively participated in the Nationwide Simultaneous Earthquake Drill (NSED) held yesterday, November 6, at 9:00 AM.

 

The activity was joined by mall employees, tenants, and affiliates, all of whom took part in the evacuation drill to ensure readiness in the event of an actual earthquake. The Emergency Response Team (ERT) of SM City Mindpro was also activated, demonstrating proper emergency protocols and coordination during the exercise.

 

The drill simulated earthquake conditions, prompting a smooth and orderly evacuation of participants to the designated open area in Campaner Street. This initiative forms part of SM’s continuing commitment to safety, preparedness, and community resilience, aligning with its long-standing partnership with the Office of Civil Defense (OCD) and the National Disaster Risk Reduction and Management Council (NDRRMC).

 

“Through regular participation in these nationwide drills, we ensure that our employees, tenants, and customers are well-informed and ready to respond effectively during emergencies,” said Engr. Rommel Bellen, Assistant Mall Manager of SM City Mindpro.

 

SM Supermalls upholds its advocacy on safety and sustainability, continuously enhancing emergency response protocols and disaster readiness measures across all its malls nationwide.

SM City Mindpro strengthens community preparedness through Nationwide Simultaneous Earthquake Drill

Demonstrating its continued commitment to safety and disaster resilience, SM City Mindpro took part in the 2nd Quarter Nationwide Simultaneous Earthquake Drill (NSED) on June 19, 2025, at exactly 9:00 AM.

 

The drill was actively participated in by employees, tenants, and mallgoers, all of whom executed the “Duck, Cover, and Hold” procedure followed by a swift and orderly evacuation. The mall’s emergency response team was also mobilized to assist and guide participants throughout the activity.

 

This initiative is part of SM Supermalls' commitment to promote awareness and preparedness during natural disasters, especially in high-foot traffic environments like malls. By joining the nationwide drill, SM City Mindpro reinforces its readiness to respond effectively in times of emergencies and its role in promoting public safety in the community.

 

SM City Mindpro continues to collaborate with local authorities and stakeholders in building a culture of preparedness and resilience among its people. (PR)