ZAMBOANGA CITY, Philippines, 07 June 2026 — Demonstrating a shared commitment
to environmental stewardship and ocean conservation, SM City Mindpro and SM
City Zamboanga successfully led a large-scale Coastal Cleanup Drive on June 7
along R.T. Lim Boulevard in celebration of World Oceans Day, bringing together
communities, government agencies, academic institutions, and environmental
advocates in a united effort to protect the city's coastal ecosystem.
A total of 925 volunteers
participated in the activity, collecting 988.5 kilograms of waste from the
shoreline. The initiative highlighted the power of collective action in
addressing marine pollution and preserving the health of local waterways.
The cleanup was conducted in
partnership with the City Government of Zamboanga and the Community Environment
and Natural Resources Office (CENRO) – Zamboanga City, reinforcing a shared
vision of creating cleaner, healthier, and more sustainable communities.
The coastal cleanup drew
enthusiastic participation from volunteers representing government offices,
educational institutions, civic groups, uniformed personnel, and private
organizations. United by a common goal of environmental protection,
participants worked hand in hand to help preserve the city's coastline,
showcasing the spirit of volunteerism and collective responsibility in caring
for the oceans and the environment.
The event commenced with a brief
orientation emphasizing proper waste segregation, volunteer safety, and the
importance of protecting marine environments. Participants then spread across
designated cleanup zones, collecting plastic waste, discarded packaging
materials, bottles, fishing debris, and other pollutants that threaten marine
biodiversity and coastal communities.
“This initiative reflects the
bayanihan spirit that unites our communities in caring for the environment,” said Aileen Ann Villa-Enriquez. “By
working together, we not only clean our coastlines but also raise awareness
about the critical role each individual plays in protecting our oceans for
future generations.”
The Coastal Cleanup Drive forms part
of the SM Green Movement, SM Supermalls' long-term sustainability platform that
encourages environmental responsibility through programs focused on waste
management, climate action, resource conservation, and community engagement.
Together, SM City Mindpro, SM City
Zamboanga, and its partners reaffirm their commitment to safeguarding coastal
resources and advancing sustainable practices that contribute to the well-being
of present and future generations.
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About
SM Green Movement
Through
the SM Green Movement, SM Prime champions sustainability by focusing on waste
management, water stewardship, and energy efficiency for lasting impact. The
movement empowers individuals, families, and communities to take part in simple
acts that create shared prosperity for generations to come.
